Apr 16, 2019
Karachi – 09 April, 2019: KIDCO, one of Pakistan’s leading babycare manufacturing companies, recently partnered with Sehat Kahani, an enterprise working across market segments to make access to quality healthcare sustainable. Under this partnership, KIDCO, a trusted brand in babycare products since 1996, is to partially sponsor Sehat Kahani e-Health hubs across the country.
In this day and age, Pakistan is in dire need of proper health services as many people still cannot get access to proper care at hospitals, especially in marginalized societies. Sehat Kahani provides low income, middle, as well as high income population with various e-health solutions powered by technology.
Sehat Kahani has created e-Hubs that connect users to qualified doctors online, with nurses acting as intermediaries on ground in various communities. For corporate customers, they have enabled mobile and web based healthcare solutions. KIDCO as a brand has always focussed on neo-natal, toddler and child well-being and nutrition, while also ensuring support and encouragement to young mothers across a similar segment in the country.
‘We are keen to reach larger communities through Sehat Kahani’s network’, said KIDCO Managing Director, Mustafa Shahbazker. ‘Not only do our products nourish newborns and young children up to the age of 5, we also pride ourselves on building a strong community around new mothers who need support. Through various informative channels and interactive media, we engage with new mothers and address their concerns about breast-feeding and the challenge of meeting nutritional requirements for such a tender age’.
Dr. Sara Saeed Khurram & Dr. Iffat Zafar Aga (CEO & COO respectively; Sehat Kahani) said, “Nations can only grow by investing in women’s empowerment, financial inclusion and right to healthcare – KIDCO and Sehat Kahani are stepping into a collaboration to improve access to healthcare by providing sustainable telehealth services to rural and peri-urban areas of Pakistan with a vision to create a healthier Pakistan using technology and innovation.”
Sehat Kahani and KIDCO’s collaboration will extend across their 23 e-health hubs nationwide, including Punjab, Sindh and Khyber Pakhtunkhwa. These e-hubs address, as well as spread awareness about, health related issues and have impacted nearly 900,000 lives through its online consultations and services in a short span of time. The KIDCO brand has a history of many decades for manufacturing a wide range of baby feeders, teats, soothers, rings and training cups.
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